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Business
Celebrity F&B Brands Must Go Beyond Star Power to Sustain Growth, Says Aditi Tihara
✍️ Hospitality Biz India
🗓 29 Oct 2026, 04:27 AM
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Aditi Tihara, a hospitality industry analyst, warned that celebrity-backed food and beverage brands must focus on product quality and customer experience to maintain growth, rather than relying solely on star endorsements.
Aditi Tihara, a noted hospitality industry analyst, highlighted the growing trend of celebrity-backed food and beverage brands in India.
In a recent interview, she emphasized that star power alone is insufficient to sustain long‑term growth.
The key to success lies in delivering consistent product quality, innovative menu offerings, and superior customer experience.
Brands that invest in these fundamentals are more likely to retain loyal customers and achieve sustainable profitability.
In a recent interview, she emphasized that star power alone is insufficient to sustain long‑term growth.
The key to success lies in delivering consistent product quality, innovative menu offerings, and superior customer experience.
Brands that invest in these fundamentals are more likely to retain loyal customers and achieve sustainable profitability.