📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Bollywood star Sharvari named H&M Beauty's first Indian ambassador, unveils festive makeup edit
✍️ Bollywood Hungama
🗓 08 Oct 2026, 04:37 AM
👁 7
Actress Sharvari has been appointed as H&M Beauty's inaugural brand ambassador in India, and the retailer has rolled out a festive makeup collection featuring her selections.
Mumbai, October 7 — H&M Beauty announced that Bollywood actress Sharvari will serve as its first brand ambassador in India. The partnership marks the retailer's entry into celebrity‑led beauty marketing in the Indian market.
As part of the collaboration, H&M Beauty introduced a limited‑edition festive makeup edit curated by Sharvari. The collection includes lipsticks, eyeliners and highlighters that reflect contemporary Indian celebrations while staying true to the brand's minimalist aesthetic.
Company spokespeople said Sharvari's youthful image and growing fan base align with H&M Beauty's strategy to attract a younger, style‑conscious Indian audience. The ambassador will feature in upcoming digital and in‑store campaigns across major metros.
The festive edit is now available on H&M Beauty's Indian e‑commerce platform and selected physical stores, with pricing positioned in the mid‑range segment to appeal to mass‑market consumers.
Industry analysts view the move as a sign that global beauty brands are increasingly leveraging Bollywood talent to deepen their foothold in India's fast‑growing cosmetics sector.
As part of the collaboration, H&M Beauty introduced a limited‑edition festive makeup edit curated by Sharvari. The collection includes lipsticks, eyeliners and highlighters that reflect contemporary Indian celebrations while staying true to the brand's minimalist aesthetic.
Company spokespeople said Sharvari's youthful image and growing fan base align with H&M Beauty's strategy to attract a younger, style‑conscious Indian audience. The ambassador will feature in upcoming digital and in‑store campaigns across major metros.
The festive edit is now available on H&M Beauty's Indian e‑commerce platform and selected physical stores, with pricing positioned in the mid‑range segment to appeal to mass‑market consumers.
Industry analysts view the move as a sign that global beauty brands are increasingly leveraging Bollywood talent to deepen their foothold in India's fast‑growing cosmetics sector.