📷 Image: Wikimedia Commons / Pilot Rakesh Tyagi
Politics
BJP ramps up meme-driven attacks on Congress across social media
✍️ India.com
🗓 30 Aug 2026, 07:18 AM
👁 3
The Bharatiya Janata Party has intensified its use of memes, satire and political jabs on platforms such as Twitter and Facebook to criticize the Indian National Congress.
The Bharatiya Janata Party (BJP) has stepped up a coordinated campaign of memes, satirical posts and pointed political jabs aimed at the Indian National Congress on major social‑media platforms. Content ranging from caricatured images to short video clips is being shared widely on Twitter, Facebook and Instagram, often tagging party leaders and using trending hashtags.
Congress representatives have publicly condemned the wave of online material, describing it as a concerted effort to undermine the party’s image ahead of upcoming electoral contests. While no official spokesperson for the BJP has commented on the specific posts, party officials have previously emphasized the importance of digital outreach to engage younger voters.
The episode reflects a broader trend in Indian politics where parties increasingly rely on meme culture and viral content to shape public perception. Analysts note that such tactics can amplify partisan narratives quickly, but also risk deepening polarization among netizens.
Congress representatives have publicly condemned the wave of online material, describing it as a concerted effort to undermine the party’s image ahead of upcoming electoral contests. While no official spokesperson for the BJP has commented on the specific posts, party officials have previously emphasized the importance of digital outreach to engage younger voters.
The episode reflects a broader trend in Indian politics where parties increasingly rely on meme culture and viral content to shape public perception. Analysts note that such tactics can amplify partisan narratives quickly, but also risk deepening polarization among netizens.