📷 Image: Wikimedia Commons / Bharatiya Janata Party
Politics
BJP launches music-driven social media drive against drugs in Punjab
✍️ The Tribune
🗓 22 Sep 2026, 05:01 AM
👁 10
The Bharatiya Janata Party has started a campaign in Punjab that uses music videos and social-media platforms to spread anti-drug messages.
The Bharatiya Janata Party (BJP) has rolled out a new outreach programme in Punjab aimed at curbing drug abuse among young people. The initiative combines short music videos featuring local artists with targeted posts on platforms such as Facebook, Instagram and YouTube.
Party officials said the creative format is intended to capture the attention of youth who spend significant time online, delivering anti‑drug slogans in a language and style that resonates with them. The campaign also includes live performances at schools and community centres, where musicians perform original songs that highlight the dangers of narcotics.
The move comes as Punjab continues to grapple with a high incidence of drug-related cases, prompting political parties to seek fresh strategies beyond traditional rallies and pamphlets. By leveraging popular culture and digital channels, the BJP hopes to reinforce its stance on a drug‑free Punjab and encourage community participation in prevention efforts.
Party officials said the creative format is intended to capture the attention of youth who spend significant time online, delivering anti‑drug slogans in a language and style that resonates with them. The campaign also includes live performances at schools and community centres, where musicians perform original songs that highlight the dangers of narcotics.
The move comes as Punjab continues to grapple with a high incidence of drug-related cases, prompting political parties to seek fresh strategies beyond traditional rallies and pamphlets. By leveraging popular culture and digital channels, the BJP hopes to reinforce its stance on a drug‑free Punjab and encourage community participation in prevention efforts.