📷 Image: Wikimedia Commons / Prime Minister's Office
Sarkari Yojana
Bihar Offers ₹1 Lakh Reward for Viral Videos Promoting State Schemes
✍️ livemint.com
🗓 21 Aug 2026, 11:36 AM
👁 1
The Bihar government has announced a ₹1 lakh incentive for creators of viral videos that highlight its welfare schemes, aiming to boost public awareness.
Patna, Bihar – The state government unveiled a new scheme that will award a cash prize of ₹1 lakh to individuals whose videos on social media go viral while promoting Bihar's welfare programmes. The announcement, made by the chief minister's office, is intended to harness the reach of digital platforms to inform citizens about the various schemes available to them.
The incentive is targeted at content creators who can translate complex policy details into engaging short videos that attract large viewership. By rewarding viral content, the administration hopes to increase awareness among rural and urban populations alike, especially in remote areas where traditional outreach may be limited.
Officials said the scheme will be monitored through the state's information department, which will verify the authenticity of the videos and the extent of their online reach before disbursing the reward. The move reflects a broader push by Indian state governments to use social media as a tool for public communication and citizen engagement.
The initiative joins similar digital outreach efforts across the country, signaling a growing trend of incentivising user‑generated content to amplify government messaging.
The incentive is targeted at content creators who can translate complex policy details into engaging short videos that attract large viewership. By rewarding viral content, the administration hopes to increase awareness among rural and urban populations alike, especially in remote areas where traditional outreach may be limited.
Officials said the scheme will be monitored through the state's information department, which will verify the authenticity of the videos and the extent of their online reach before disbursing the reward. The move reflects a broader push by Indian state governments to use social media as a tool for public communication and citizen engagement.
The initiative joins similar digital outreach efforts across the country, signaling a growing trend of incentivising user‑generated content to amplify government messaging.