Ben & Jerry’s co‑founder asks Kareena Kapoor to rethink Magnum endorsement over Palestine issue

Ben & Jerry’s co‑founder Ben Cohen used his social‑media platform on Tuesday to call on Bollywood star Kareena Kapoor to review her ongoing endorsement deal with Magnum ice‑cream. Cohen highlighted the brand’s recent marketing activities that, in his view, appeared to sideline the humanitarian concerns surrounding the Israel‑Palestine conflict.

Kareena Kapoor has been the face of Magnum’s Indian campaigns for the past two years, featuring in television commercials and print ads that promote the premium ice‑cream as a luxury indulgence. The co‑founder of the activist‑oriented Ben & Jerry’s brand argued that celebrities have a responsibility to align their partnerships with ethical considerations, especially when a brand’s actions are perceived as overlooking the plight of Palestinians.

The statement has sparked a mixed response online, with some netizens supporting Cohen’s call for greater corporate accountability, while others defend Kapoor’s right to maintain her existing contracts. Neither Magnum nor Kareena Kapoor’s representatives have issued an official comment as of now.

Cohen, whose own company is known for taking public stances on social and political issues, reiterated that consumer choices and celebrity endorsements can influence public discourse, urging brands and partners to reflect on the broader impact of their affiliations.