📷 Image: Wikimedia Commons / Disha inwati
Entertainment
Believe India Unveils New Pop Label BL/UR
✍️ Rolling Stone India
🗓 22 Aug 2026, 05:37 AM
👁 1
Music rights firm Believe India announced the launch of its new pop label, BL/UR, aimed at nurturing emerging Indian pop talent.
Believe India, the Indian arm of the global music rights company, has officially introduced a new pop label named BL/UR. The announcement was made through Rolling Stone India, signalling the label’s focus on contemporary pop music and digital distribution.
BL/UR is positioned as a platform for up‑and‑coming Indian pop artists, offering them access to the company’s extensive catalog, marketing resources, and streaming partnerships. The label will operate under Believe’s existing infrastructure, leveraging its expertise in rights management and data‑driven promotion.
Industry observers note that the launch comes at a time when Indian pop music is gaining traction on streaming services and social media. By creating a dedicated label, Believe India aims to capture this momentum and provide a structured pathway for local talent to reach wider audiences both domestically and internationally.
BL/UR is positioned as a platform for up‑and‑coming Indian pop artists, offering them access to the company’s extensive catalog, marketing resources, and streaming partnerships. The label will operate under Believe’s existing infrastructure, leveraging its expertise in rights management and data‑driven promotion.
Industry observers note that the launch comes at a time when Indian pop music is gaining traction on streaming services and social media. By creating a dedicated label, Believe India aims to capture this momentum and provide a structured pathway for local talent to reach wider audiences both domestically and internationally.