📷 Image: Wikimedia Commons / Bhrigu bayan
Entertainment
Backstage Siblings Launch Bhajan Jamming to Reach Global Gen Z Audience
✍️ timesofindia.indiatimes.com
🗓 03 Oct 2026, 11:47 AM
👁 12
The music duo Backstage Siblings announced plans to expand Bhajan Jamming, a devotional music platform, to a global audience, tailoring content to appeal to Generation Z listeners.
Backstage Siblings, a musical duo known for their innovative approach to devotional music, announced that Bhajan Jamming will expand its reach beyond India.
The platform, which curates traditional bhajans and contemporary renditions, aims to connect with a global audience.
The duo emphasized that the new strategy will focus on making devotional content more relatable to Generation Z listeners.
They plan to incorporate modern musical elements and digital distribution channels to attract younger fans.
Bhajan Jamming’s global rollout is expected to launch in the coming months, with a series of online releases and collaborations with international artists.
The platform, which curates traditional bhajans and contemporary renditions, aims to connect with a global audience.
The duo emphasized that the new strategy will focus on making devotional content more relatable to Generation Z listeners.
They plan to incorporate modern musical elements and digital distribution channels to attract younger fans.
Bhajan Jamming’s global rollout is expected to launch in the coming months, with a series of online releases and collaborations with international artists.