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Business
Aviva pledges £38 million for 100‑year rainforest restoration partnership
✍️ The Economic Times
🗓 23 Sep 2026, 09:45 AM
👁 9
Insurance group Aviva has announced a £38 million investment in a century‑long partnership aimed at restoring rainforests, as reported by The Economic Times.
Aviva, the UK‑based insurer, disclosed a commitment of £38 million to a new partnership that will span 100 years, focusing on the restoration and conservation of tropical rainforests.
The long‑term programme, described by the company as a “rainforest partnership”, will channel funds into reforestation projects, community engagement and biodiversity monitoring, with the aim of reversing deforestation trends.
The initiative aligns with Aviva’s broader sustainability strategy, which targets net‑zero emissions by 2030 and supports nature‑based solutions across its investment portfolio.
While the partnership is anchored in the United Kingdom, the funds are earmarked for projects in rainforest‑rich regions worldwide, and Aviva expects the collaboration to generate measurable carbon‑sequestration outcomes over the century.
The Economic Times reported the pledge, noting that the financial commitment underscores growing corporate interest in long‑term environmental stewardship.
The long‑term programme, described by the company as a “rainforest partnership”, will channel funds into reforestation projects, community engagement and biodiversity monitoring, with the aim of reversing deforestation trends.
The initiative aligns with Aviva’s broader sustainability strategy, which targets net‑zero emissions by 2030 and supports nature‑based solutions across its investment portfolio.
While the partnership is anchored in the United Kingdom, the funds are earmarked for projects in rainforest‑rich regions worldwide, and Aviva expects the collaboration to generate measurable carbon‑sequestration outcomes over the century.
The Economic Times reported the pledge, noting that the financial commitment underscores growing corporate interest in long‑term environmental stewardship.