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Automobile
Ather to resume dealership expansion in Nov‑Dec after receiving 100 LOIs
✍️ Business Standard
🗓 26 Sep 2026, 12:16 PM
👁 11
Electric scooter maker Ather announced it will restart its dealership expansion drive between November and December, having secured about 100 letters of intent from prospective partners.
Ather Energy, known for its premium electric scooters, said it will kick‑off a new round of dealership expansion in the last two months of 2024.
The company disclosed that it has received roughly 100 letters of intent (LOIs) from prospective dealers across the country, indicating strong interest in its product line.
The expansion, paused earlier due to supply‑chain constraints, is expected to focus on Tier‑2 and Tier‑3 cities, aiming to broaden the brand’s retail footprint and improve after‑sales service.
Ather’s Chief Business Officer (CBO) told Business Standard that the LOIs will be evaluated and formal agreements signed in the coming weeks, with rollout plans to be finalised by year‑end.
Industry analysts view the move as a sign of confidence in the Indian electric two‑wheeler market, which has seen steady growth in demand and supportive government policies.
The company disclosed that it has received roughly 100 letters of intent (LOIs) from prospective dealers across the country, indicating strong interest in its product line.
The expansion, paused earlier due to supply‑chain constraints, is expected to focus on Tier‑2 and Tier‑3 cities, aiming to broaden the brand’s retail footprint and improve after‑sales service.
Ather’s Chief Business Officer (CBO) told Business Standard that the LOIs will be evaluated and formal agreements signed in the coming weeks, with rollout plans to be finalised by year‑end.
Industry analysts view the move as a sign of confidence in the Indian electric two‑wheeler market, which has seen steady growth in demand and supportive government policies.