📷 Image: Wikimedia Commons / Luca Galuzzi (Lucag)
Agriculture
Assam's GI-tagged Joha Rice Reaches UK and Italy for First Time
✍️ DD News
🗓 01 Jul 2026, 05:02 AM
👁 3
In a significant agricultural export, India has successfully sent its Geographical Indication (GI)-tagged Joha rice from Assam to the United Kingdom and Italy. This marks the first time this aromatic rice variety has been exported to these European nations.
India has achieved a milestone in agricultural exports with the first-ever shipment of Geographical Indication (GI)-tagged Joha rice to the United Kingdom and Italy. Hailing from Assam, this aromatic rice variety is now reaching international markets.
The export signifies a growing global demand for unique Indian agricultural products. Joha rice, known for its distinct aroma and culinary qualities, has received GI tag recognition, highlighting its origin and traditional cultivation methods in Assam.
This development is expected to boost the prospects for Assamese farmers and promote the unique heritage of the region's agricultural produce on a global scale. The successful entry into UK and Italian markets opens new avenues for Indian rice exports.
The export signifies a growing global demand for unique Indian agricultural products. Joha rice, known for its distinct aroma and culinary qualities, has received GI tag recognition, highlighting its origin and traditional cultivation methods in Assam.
This development is expected to boost the prospects for Assamese farmers and promote the unique heritage of the region's agricultural produce on a global scale. The successful entry into UK and Italian markets opens new avenues for Indian rice exports.