📷 Image: Wikimedia Commons / Nayan j Nath
Agriculture
Assam Tea Estates Launch India's First Commercial Matcha
✍️ The Straits Times
🗓 24 Aug 2026, 11:33 AM
👁 2
Tea growers in Assam have begun producing matcha for the Indian market, marking the country's first commercial venture into the green tea powder.
Tea estates in Assam have announced the launch of India's inaugural commercial matcha, a finely ground green tea powder traditionally associated with Japan. The initiative reflects a diversification effort by local growers seeking to tap into the growing domestic demand for premium health beverages. While matcha has long been imported, the Assam production aims to offer a locally sourced alternative with Indian tea characteristics.
Industry observers note that the move could open new market segments for Indian tea, potentially boosting export prospects and adding value to the region's tea output. The production process involves steaming, drying, and stone-grinding the tea leaves to achieve the signature bright green powder.
The development was reported by The Straits Times, highlighting the significance of the venture for India's tea sector and its alignment with broader trends toward health-oriented consumer products.
Industry observers note that the move could open new market segments for Indian tea, potentially boosting export prospects and adding value to the region's tea output. The production process involves steaming, drying, and stone-grinding the tea leaves to achieve the signature bright green powder.
The development was reported by The Straits Times, highlighting the significance of the venture for India's tea sector and its alignment with broader trends toward health-oriented consumer products.