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Business
Assam Aims to Boost Economy Through Live Events, Projects ₹700 Crore Revenue
✍️ Latestly
🗓 17 Jun 2026, 06:58 AM
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Assam is developing a strategy to transform live entertainment into a significant economic contributor, aiming to generate ₹700 crore over the next five years. The state plans to host approximately three major events annually.
The state of Assam is poised to leverage the live entertainment sector as a key driver for economic growth. A recent research report by EY Parthenon outlines a blueprint suggesting that concerts and related activities could inject substantial revenue into the state's economy.
Over the next five years, the live entertainment industry in Assam is projected to generate an estimated ₹700 crore. This ambitious financial target is supported by a strategic plan to host a consistent calendar of high-profile events.
According to the report, the state intends to organize around three major, marquee events each year. This focused approach aims to create a vibrant ecosystem around live performances, fostering business opportunities and attracting wider audiences.
Over the next five years, the live entertainment industry in Assam is projected to generate an estimated ₹700 crore. This ambitious financial target is supported by a strategic plan to host a consistent calendar of high-profile events.
According to the report, the state intends to organize around three major, marquee events each year. This focused approach aims to create a vibrant ecosystem around live performances, fostering business opportunities and attracting wider audiences.