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Arun Shevate: Diwali Specials Have Massive Readership, But...
✍️ News18 Marathi
🗓 12 Nov 2026, 11:22 AM
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Author Arun Shevate highlights the significant readership of Diwali special issues while noting specific challenges in the publishing sector.
Renowned Marathi author Arun Shevate has commented on the enduring popularity of Diwali special issues in the literary market. Speaking on the occasion, Shevate acknowledged that every Diwali special edition commands a massive readership base.
However, the author added a caveat to this positive trend, suggesting that while the volume of readers is high, the industry faces underlying complexities. His remarks, shared via News18 Marathi, reflect a balanced perspective on the commercial success versus the structural realities of publishing during the festive season.
The Diwali Ank, or special festival issue, remains a staple in Indian publishing, particularly in regional languages like Marathi. These editions often feature curated content that resonates with traditional values and festive moods, driving sales significantly higher than regular monthly issues.
Shevate’s observations serve as a reminder to publishers and writers that while demand is strong, sustaining quality and addressing market nuances are equally important for long-term growth in the literary industry.
However, the author added a caveat to this positive trend, suggesting that while the volume of readers is high, the industry faces underlying complexities. His remarks, shared via News18 Marathi, reflect a balanced perspective on the commercial success versus the structural realities of publishing during the festive season.
The Diwali Ank, or special festival issue, remains a staple in Indian publishing, particularly in regional languages like Marathi. These editions often feature curated content that resonates with traditional values and festive moods, driving sales significantly higher than regular monthly issues.
Shevate’s observations serve as a reminder to publishers and writers that while demand is strong, sustaining quality and addressing market nuances are equally important for long-term growth in the literary industry.