Arijit Taneja: TV and OTT Demand Distinct Skill Sets

Arijit Taneja, a seasoned media professional, recently discussed how television and OTT platforms demand distinct skill sets. He explained that traditional television relies on structured, scheduled programming and a well‑defined production pipeline, whereas OTT services offer greater flexibility and a faster turnaround. Taneja pointed out that creators working for OTT must be comfortable with rapid content cycles, data‑driven decision making, and engaging audiences across multiple digital touchpoints. He also noted that professionals moving between the two mediums need to develop new competencies, such as social media strategy, audience analytics, and on‑demand distribution techniques. The discussion underscores the evolving nature of content creation in India’s dynamic media ecosystem.