📷 Image: Wikimedia Commons / Juhi Chawla still4.jpg: Bollywood Hungama
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Entertainment
Apple taps Juhi Chawla for Diwali ad, reviving 90s nostalgia
✍️ Dainik Jagran MP CG
🗓 08 Nov 2026, 08:57 AM
👁 15
Apple has launched its Diwali promotional campaign featuring veteran actress Juhi Chawla, using 1990s‑era visuals to appeal to Indian shoppers.
Apple India rolled out its Diwali advertising drive on Monday, centering the campaign around Bollywood veteran Juhi Chawla. The ad series draws heavily on the aesthetic and music of the 1990s, a period many Indian consumers associate with the early days of personal computing and the rise of mobile phones.
The campaign showcases Juhi Chawla in retro‑styled settings, wearing fashion and accessories reminiscent of the era, while promoting the latest iPhone and Mac models. Apple’s marketing team said the nostalgic angle is intended to resonate with a generation that grew up alongside the brand’s evolution.
Industry observers note that the collaboration marks a rare blend of technology branding with classic Bollywood nostalgia, aiming to strengthen Apple’s cultural relevance during the country’s biggest festive shopping season.
The ads will run across television, digital platforms and out‑of‑home displays throughout the Diwali period, targeting both urban and tier‑2 markets across India.
The campaign showcases Juhi Chawla in retro‑styled settings, wearing fashion and accessories reminiscent of the era, while promoting the latest iPhone and Mac models. Apple’s marketing team said the nostalgic angle is intended to resonate with a generation that grew up alongside the brand’s evolution.
Industry observers note that the collaboration marks a rare blend of technology branding with classic Bollywood nostalgia, aiming to strengthen Apple’s cultural relevance during the country’s biggest festive shopping season.
The ads will run across television, digital platforms and out‑of‑home displays throughout the Diwali period, targeting both urban and tier‑2 markets across India.