AP CM N. Chandrababu Naidu urges corporates to adopt families under P4 scheme

Andhra Pradesh Chief Minister N. Chandrababu Naidu appealed to corporate houses to adopt poor families under the state's P4 (Poverty Prevention and Poverty Alleviation) programme, aiming to accelerate socio‑economic upliftment. The P4 initiative targets households below the poverty line, offering financial assistance, skill training and access to basic services. Naidu said corporate adoption would bring additional resources and expertise, complementing government efforts.
He urged industry bodies and major firms to identify eligible families and commit to long‑term support, emphasizing that such partnerships could create sustainable livelihoods and reduce dependence on welfare. The administration pledged to facilitate coordination and monitoring of these collaborations.
The appeal comes as Andhra Pradesh seeks to broaden the reach of its welfare schemes and attract private‑sector participation in social development. No specific corporate commitments have been announced yet.