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Business
Amul to Raise Milk Prices by 5.5% from 12 November
✍️ Livemint
🗓 11 Nov 2026, 08:17 PM
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Amul announced a 5.5% increase in milk rates effective 12 November, following a similar move by Mother Dairy.
Amul, India's largest dairy cooperative, said on Monday that it will increase the retail price of its milk by 5.5% starting 12 November. The decision comes after rival Mother Dairy announced a comparable hike earlier this month, prompting Amul to adjust its pricing to maintain cost parity across the market.
The price revision will affect all standard milk variants sold under the Amul brand, including the popular Amul Taaza and Amul Gold lines. Consumers can expect the new rates to be reflected in retail outlets, supermarkets and online grocery platforms nationwide.
Amul did not disclose the exact reasons behind the increase, but industry analysts point to rising input costs such as feed, fuel and logistics. The cooperative has historically adjusted prices in response to fluctuations in raw material expenses to safeguard farmer incomes and ensure supply chain stability.
The move is likely to impact household budgets, especially in price‑sensitive segments, while also setting a benchmark for other dairy players. Market watchers will monitor how the hike influences demand and whether competitors follow suit.
Amul reiterated its commitment to quality and farmer welfare, assuring customers that the price change will not compromise product standards.
The price revision will affect all standard milk variants sold under the Amul brand, including the popular Amul Taaza and Amul Gold lines. Consumers can expect the new rates to be reflected in retail outlets, supermarkets and online grocery platforms nationwide.
Amul did not disclose the exact reasons behind the increase, but industry analysts point to rising input costs such as feed, fuel and logistics. The cooperative has historically adjusted prices in response to fluctuations in raw material expenses to safeguard farmer incomes and ensure supply chain stability.
The move is likely to impact household budgets, especially in price‑sensitive segments, while also setting a benchmark for other dairy players. Market watchers will monitor how the hike influences demand and whether competitors follow suit.
Amul reiterated its commitment to quality and farmer welfare, assuring customers that the price change will not compromise product standards.