Amazon Prime Video India Teams Up with Sony LIV, Offers Add-On Subscription

Amazon Prime Video India has announced a new partnership with Sony LIV, allowing users to add the popular Indian streaming platform as an add‑on subscription.
The move expands Prime Video’s content library, giving subscribers access to Sony’s movies, TV shows and original series within the Prime Video interface.
Users can opt for the Sony LIV add‑on separately or bundle it with their existing Prime Video subscription.
The partnership reflects both companies’ strategy to broaden their offerings in India’s competitive streaming market.
The deal was announced by Amazon and Sony representatives during a joint press briefing.