Amazon launches Alexa+ voice assistant in India

Amazon has unveiled its newest voice‑assistant offering, Alexa+, for the Indian market through a dedicated announcement on aboutamazon.in. The launch positions the tech giant to expand its smart‑home ecosystem in the country. Alexa+ is presented as an upgraded version of the existing Alexa platform, featuring improved voice recognition, faster response times and deeper integration with local services and languages. While pricing and exact availability dates were not disclosed, Amazon indicated that the device will be sold through its Indian e‑commerce channels and partner retailers. Industry analysts view the move as part of Amazon's broader strategy to capture a larger share of India's growing connected‑home segment.