📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Amaal Mallik Accuses Rival Elements of Paid PR Push Against Awarapan 2 Song
✍️ NDTV
🗓 22 Jul 2026, 05:19 PM
👁 1
Composer Amaal Mallik has alleged that rival music labels are orchestrating a paid public‑relations campaign to undermine the release of a new track from the film Awarapan 2.
Composer Amaal Mallik, who has scored several Bollywood hits, publicly accused rival music entities of launching a paid public‑relations campaign aimed at discrediting a new song from the upcoming film Awarapan 2. The claim surfaced during a recent interview where Mallik detailed how the campaign was designed to spread negative narratives about the track.
Mallik said that the campaign involved coordinated social media pushes and targeted advertising intended to create doubt about the song’s quality and the film’s overall musical direction. He highlighted that such tactics are increasingly common in the competitive music industry.
The song, part of the Awarapan 2 soundtrack, is expected to be a major promotional element for the film’s release later this year. Mallik’s allegations have drawn attention to the growing influence of paid PR in Bollywood music marketing.
No official statement has yet been issued by the rival labels or the film’s production house. Industry observers suggest that the controversy could impact the song’s reception and the film’s promotional strategy.
Mallik said that the campaign involved coordinated social media pushes and targeted advertising intended to create doubt about the song’s quality and the film’s overall musical direction. He highlighted that such tactics are increasingly common in the competitive music industry.
The song, part of the Awarapan 2 soundtrack, is expected to be a major promotional element for the film’s release later this year. Mallik’s allegations have drawn attention to the growing influence of paid PR in Bollywood music marketing.
No official statement has yet been issued by the rival labels or the film’s production house. Industry observers suggest that the controversy could impact the song’s reception and the film’s promotional strategy.