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Entertainment
Alok Jain calls Drishyam franchise an enduring IP as audiences claim ownership
✍️ Bollywood Hungama
🗓 03 Oct 2026, 06:39 AM
👁 9
Alok Jain, a senior executive at JioHotstar, stated that the Drishyam franchise has evolved into an enduring intellectual property, crediting the audience for making it their own.
Alok Jain, representing JioHotstar, spoke about the Drishyam franchise in a recent conversation with Bollywood Hungama.
He described the series as an enduring intellectual property, noting that audiences have truly made it their own.
The comment underscores the lasting appeal and strong connection the franchise holds with viewers.
He described the series as an enduring intellectual property, noting that audiences have truly made it their own.
The comment underscores the lasting appeal and strong connection the franchise holds with viewers.