📷 Image: Flickr (CC)
Entertainment
Akashaditya Lama Criticises 'South Navel Fetish' Trend in Bollywood
✍️ NDTV
🗓 23 Jul 2026, 10:09 AM
👁 4
Actor Akashaditya Lama has publicly denounced the so‑called 'South Navel Fetish' trend in Bollywood, calling it a superficial and misleading focus on body parts. He urged filmmakers to prioritize storytelling over gimmicks.
Akashaditya Lama, known for his outspoken views on cinema, took to social media to criticize what he terms the "South Navel Fetish" trend that has reportedly become popular in recent Bollywood releases. He described the focus on a specific body part as a gimmick that distracts from narrative depth.
Lama pointed out that such trends are often promoted by marketing teams to create buzz, but he believes they undermine the artistic integrity of films. He called on directors and producers to focus on strong scripts and character development instead of relying on physical attributes for attention.
The actor’s comments have sparked a debate among industry insiders and fans alike. While some support his stance, others argue that audience preferences naturally influence certain visual choices in cinema. Nonetheless, Lama’s remarks have drawn attention to the broader conversation about content quality in Bollywood.
Lama pointed out that such trends are often promoted by marketing teams to create buzz, but he believes they undermine the artistic integrity of films. He called on directors and producers to focus on strong scripts and character development instead of relying on physical attributes for attention.
The actor’s comments have sparked a debate among industry insiders and fans alike. While some support his stance, others argue that audience preferences naturally influence certain visual choices in cinema. Nonetheless, Lama’s remarks have drawn attention to the broader conversation about content quality in Bollywood.