Adani Agri Fresh hikes apple procurement rates in Himachal Pradesh from Aug 31

Adani Agri Fresh, a major player in India's fruit procurement chain, announced that it will raise the purchase price it offers to apple growers in Himachal Pradesh effective 31 August. The company said the revised rates are intended to reflect current market conditions and to provide better remuneration to farmers who supply the fruit to its processing units.

The move comes as the state continues to be a key source of high‑quality apples for domestic and export markets. By offering higher procurement rates, Adani Agri Fresh hopes to secure a steady supply of premium fruit, strengthen its relationship with local growers, and mitigate any price volatility that could affect the supply chain.

Industry analysts note that the increase could improve farmgate earnings for Himachal apple producers, who have faced fluctuating prices in recent years. The company has not disclosed the exact percentage rise, but the adjustment is expected to be reflected in the next procurement cycle, influencing both smallholders and larger orchard owners in the region.