📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Actress Urvashi Rautela sues AI firm for Rs 7,000 crore over image misuse
✍️ Mid-Day
🗓 29 Sep 2026, 02:47 PM
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Bollywood actress Urvashi Rautela has filed a civil suit seeking Rs 7,000 crore in damages, alleging that an artificial‑intelligence firm used her photographs without permission.
Urvashi Rautela, a prominent figure in the Indian film industry, has approached the courts demanding Rs 7,000 crore in compensation. The actress alleges that an artificial‑intelligence company employed her images to create synthetic content without obtaining her consent.
The legal filing claims that the unauthorized use of her likeness not only infringes on her personal rights but also risks misleading the public. Rautela’s counsel has asked the court to issue an injunction to stop further exploitation of her photographs and to award monetary damages for the alleged breach.
The case underscores the growing tension between celebrity image rights and the rapid expansion of AI‑driven media tools, prompting calls for clearer regulations on the use of public figures’ visual data.
The legal filing claims that the unauthorized use of her likeness not only infringes on her personal rights but also risks misleading the public. Rautela’s counsel has asked the court to issue an injunction to stop further exploitation of her photographs and to award monetary damages for the alleged breach.
The case underscores the growing tension between celebrity image rights and the rapid expansion of AI‑driven media tools, prompting calls for clearer regulations on the use of public figures’ visual data.