📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Actress Sanya Malhotra named brand ambassador as GKB opens 100th store
✍️ Bollywood Hungama
🗓 10 Oct 2026, 03:17 AM
👁 15
Bollywood actress Sanya Malhotra has been appointed the new brand ambassador of eyewear maker GKB, coinciding with the launch of its 100th retail outlet across India.
Sanya Malhotra, known for her roles in recent Hindi films, has been officially announced as the brand ambassador of GKB, a prominent eyewear manufacturer. The appointment was revealed alongside the opening of GKB's 100th store, marking a significant milestone in the company's retail expansion.
The new partnership is expected to leverage Malhotra's youthful image to promote GKB's product range, which includes prescription glasses, sunglasses and optical accessories. GKB officials indicated that the brand aims to strengthen its presence in tier‑2 and tier‑3 markets through the new store network.
While the exact location of the 100th outlet was not disclosed, the company highlighted that the store adds to a growing footprint that now spans over a hundred cities nationwide. Industry observers note that celebrity endorsements remain a key strategy for Indian fashion and lifestyle brands seeking wider consumer reach.
The announcement was made through a press release circulated by Bollywood Hungama, confirming both the ambassadorial role and the retail milestone without providing further financial details.
The new partnership is expected to leverage Malhotra's youthful image to promote GKB's product range, which includes prescription glasses, sunglasses and optical accessories. GKB officials indicated that the brand aims to strengthen its presence in tier‑2 and tier‑3 markets through the new store network.
While the exact location of the 100th outlet was not disclosed, the company highlighted that the store adds to a growing footprint that now spans over a hundred cities nationwide. Industry observers note that celebrity endorsements remain a key strategy for Indian fashion and lifestyle brands seeking wider consumer reach.
The announcement was made through a press release circulated by Bollywood Hungama, confirming both the ambassadorial role and the retail milestone without providing further financial details.