📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Actor Vikrant Massey to Launch Real‑Life Musafir Cafes in Dharamshala and Uttarakhand
✍️ The Times of India
🗓 29 Sep 2026, 08:37 PM
👁 9
Vikrant Massey announced plans to open real‑life Musafir Cafes in Dharamshala and Uttarakhand, expanding his brand into the hospitality sector.
Actor Vikrant Massey has revealed that he will open a series of real‑life Musafir Cafes in Dharamshala and the state of Uttarakhand. The cafes will bring the popular online concept to physical locations, offering a blend of food, culture and a relaxed ambience. The announcement was made during a media event where Massey highlighted his interest in hospitality and community engagement.
Massey, known for his roles in films such as "Kedarnath" and "The White Tiger", said the venture would cater to both locals and tourists. He emphasized that the cafes would feature a curated menu inspired by regional flavors and a design that reflects the local heritage.
While details such as opening dates and exact locations remain to be confirmed, the actor’s move signals a growing trend of celebrities diversifying into lifestyle and food businesses. Industry observers note that such expansions can create new employment opportunities and boost local economies.
The project is part of a broader strategy by Massey to build a brand that extends beyond cinema. He has previously expressed interest in ventures that promote cultural experiences and sustainable practices.
As the plans move forward, stakeholders in Dharamshala and Uttarakhand are watching closely, anticipating the potential impact on tourism and the hospitality market in the region.
Massey, known for his roles in films such as "Kedarnath" and "The White Tiger", said the venture would cater to both locals and tourists. He emphasized that the cafes would feature a curated menu inspired by regional flavors and a design that reflects the local heritage.
While details such as opening dates and exact locations remain to be confirmed, the actor’s move signals a growing trend of celebrities diversifying into lifestyle and food businesses. Industry observers note that such expansions can create new employment opportunities and boost local economies.
The project is part of a broader strategy by Massey to build a brand that extends beyond cinema. He has previously expressed interest in ventures that promote cultural experiences and sustainable practices.
As the plans move forward, stakeholders in Dharamshala and Uttarakhand are watching closely, anticipating the potential impact on tourism and the hospitality market in the region.