Actor Vijay backs promotion of film Sigma as Jason Sanjay says his father won’t promote his movie

Tamil cinema star Vijay has taken an active role in the publicity campaign for the forthcoming film Sigma, appearing in promotional events and social media pushes to raise awareness among fans. The move comes as the film's makers seek to capitalize on Vijay's massive fan base ahead of its release.

In a separate interview, actor Jason Sanjay disclosed that his father, who is also a figure in the film industry, has declined to promote his latest project. Sanjay said the lack of familial support adds a challenge to his film's marketing efforts.

Both statements highlight the varied dynamics of film promotion in the industry, where star power can significantly influence a movie's visibility, while personal relationships may not always translate into professional backing.

Industry observers note that Vijay's involvement could boost Sigma's reach, whereas Sanjay's situation underscores the competitive nature of securing promotional avenues.

The contrasting experiences of the two actors reflect the broader reliance on celebrity endorsement and personal networks in Indian cinema's launch strategies.