📷 Image: Wikimedia Commons / Joydeep Chakraborty
Business
45-Year-Old Brand Shifts Focus to India's Living Craft Traditions
✍️ The Times of India
🗓 30 Oct 2026, 04:47 AM
👁 10
A company that has operated for 45 years is now pivoting its business towards promoting and preserving India’s living craft traditions.
The organization, which has been a part of the industry for 45 years, announced a strategic shift to focus on India’s living craft traditions.
This move aims to support artisans and bring traditional crafts into contemporary markets.
By integrating heritage techniques with modern design, the firm hopes to sustain cultural heritage while expanding its product range.
This move aims to support artisans and bring traditional crafts into contemporary markets.
By integrating heritage techniques with modern design, the firm hopes to sustain cultural heritage while expanding its product range.