📷 Image: Wikimedia Commons / Gurnoor ghuman
Business
35% Indian Shoppers to Use AI for Festive Purchases, 47% Focus on Fashion
✍️ Bhaskar English
🗓 10 Oct 2026, 01:37 PM
👁 11
A Bhaskar English survey finds that 35% of Indian consumers intend to use artificial intelligence for festive shopping, with 47% prioritising fashion and 39% favouring major online marketplaces.
A recent consumer survey reported by Bhaskar English reveals that more than one‑third of Indian shoppers—35%—plan to rely on artificial intelligence tools for their upcoming festive purchases. The data reflects a growing confidence in AI‑driven recommendations as the country approaches major holiday sales periods.
Among the respondents, 47% said they would primarily use AI to discover fashion items, indicating that apparel remains the top category where shoppers seek personalized suggestions. The same study showed that 39% of participants prefer to shop through major online marketplaces that integrate AI features such as visual search and predictive pricing.
Retailers are likely to interpret these findings as a signal to enhance AI capabilities on their platforms, especially in fashion assortments and marketplace interfaces. By offering smarter product discovery, brands can capture a larger share of the festive spending wave.
The survey did not disclose regional breakdowns, but the nationwide trend suggests that AI adoption in e‑commerce is moving from niche to mainstream, driven by consumer demand for convenience and tailored experiences during the high‑spending festive season.
Among the respondents, 47% said they would primarily use AI to discover fashion items, indicating that apparel remains the top category where shoppers seek personalized suggestions. The same study showed that 39% of participants prefer to shop through major online marketplaces that integrate AI features such as visual search and predictive pricing.
Retailers are likely to interpret these findings as a signal to enhance AI capabilities on their platforms, especially in fashion assortments and marketplace interfaces. By offering smarter product discovery, brands can capture a larger share of the festive spending wave.
The survey did not disclose regional breakdowns, but the nationwide trend suggests that AI adoption in e‑commerce is moving from niche to mainstream, driven by consumer demand for convenience and tailored experiences during the high‑spending festive season.